Displays are a key device behind today's multimedia products. Mitsui partners with leading Japanese LCD FPD manufacturers, distributing products, identifying and incubating new display technologies, and planning and proposing new products that exploit these elements. This is a business in which Mitsui is truly able to "display" its strengths and be "attractive".

Example: Services for Japanese FPD manufacturers

Mitsui's strategic investments give it deep ties with leading Japanese LCD FPD manufacturers. It provides them with distribution services in the United States, Europe and Asia and it also collaborates with them on the development of LCD television sets and other new products. These programs are part of Mitsui's plans to add value by transforming itself from a "distribution-oriented trading house" to a "solutions-oriented trading house."